This website was previously an expired domain which we added to the portfolio in June 2021.
After reviving the index within Google the traffic growth has been consistent and is expected to continue this positive trajectory.
The organic search comes from all over the world even though the domain is a co.uk TLD. Homeblown has been able to compete with far larger competitors that are .com registered TLD’s.
Every aspect of the site strategy is methodically planned.
Every word of published content, which is just over 100,000 at this point, gets run through an NLP (Natural Language Processing) tool.
After thoroughly analysing the competition in the SERP’s (Search Engine Results Page) the content is crafted to be better in every way.
The website uses the Amazon Associates Program to receive commissions based on any sales through the platform.
The surfing space is competitive so we had to dig deep and find search terms that were not only lucrative but realistically obtainable. For example instead of creating review content of ‘best surfboard bags’, we targeted ‘best surfboard bags for travel’.
By doing deep keyword research into the surfing niche we came up with 3 main topic silo ideas. Surfboards, surfing culture and surfing in the UK.
From here we aim to answer all the related questions surrounding these pillar hubs. These articles are monetised through display ad networks.