on the beating travel.
The original website in our portfolio was started on a fresh domain in 2017.
The content focuses on the music festival niche and highly targeted travel topics.
Traffic comes predominantly from South Africa and ranks for highly competitive terms like ‘music festivals’ and ‘festivals near me’.
Every aspect of the site strategy is methodically planned.
Every word of published content, which is almost 100,000 at this point, gets run through an NLP (Natural Language Processing) tool.
After thoroughly analysing the competition in the SERP’s (Search Engine Results Page) the content is crafted to be better in every way.
Navigational search queries are not typically used in an SEO strategy. However, for listing or directory websites you can receive traffic by targeting them.
For example – Glastonbury Tickets
This search will always be dominated by the Glasto Festival website. But a deeper look at the SERPs reveals the number 2 spot receives considerable traffic.
By doing deep keyword research into both the music festival and travel industries we came up with 3 main topic silo ideas. Festivals, travel and nightlife.
From here we aim to answer all the related questions surrounding these pillar hubs. To use the Glastonbury example again – Glastonbury tickets – we target queries like ‘how quickly do Glastonbury tickets sell out’?