roccabella yachts increases visibility by 64% in just 6 weeks

Over the course of a six-week campaign, our goal was to strengthen Roccabella Yachts’ local presence on Google for the keyword “yacht broker London.”

Through targeted efforts, we improved their visibility, attracting more qualified clients while enhancing Google’s recognition of Roccabella as a top provider in this market.

The success of our campaign can be measured across three key metrics: Average Rank Position (ARP), Average Total Rank Position (ATRP), and Share of Local Voice (SoLV). Below, we outline each KPI, showing Roccabella’s impressive improvements across the board.

The Impact of Commercial Keywords with Location Modifiers

A critical factor in achieving these results was our focus on commercial keywords with location modifiers—such as “yacht broker London.” These terms target users who are actively seeking services in a specific area and are ready to take action.

By integrating this type of keyword, we reached clients with a strong intent to engage, improving not only traffic but also lead quality.

For Roccabella, this approach contributed to an increase in SoLV from 3.70% to 64.20%, a dominant presence in their local search environment.

Strategic Breakdown

1. NAP Consistency
   Using a NAP (Name, Address, Phone Number) Workbook based on Roccabella’s Kickoff Questionnaire, we ensured consistent contact information across all listings, laying the foundation for a reliable local presence.
   
2. Competitor Analysis and Keyword Research
   Our analysis of search results and competitors highlighted local keywords associated with “yacht broker London.” These insights helped Roccabella secure significant improvements in Share of Local Voice, as users searching with these terms are highly likely to take action. With SoLV rising from 3.70% to 64.20%, Roccabella now leads its competitors in visibility for the top three search results.
   
3. Google Business Profile (GBP) Optimization
   We optimized Roccabella’s GBP with a refined description, hours, images, and a local landing page link, aligning with Google’s search signals and user expectations. These updates contributed to a boost in Average Total Rank Position (ATRP), which improved from 13.16 to 5.40, meaning Roccabella consistently ranks higher across a broader range of searches.
   
4. Citation Management and Reviews
   By focusing on impactful reviews, Roccabella built credibility, directly improving their Average Rank Position (ARP) from 11.08 to 4.15. This metric, which measures rankings for instances where they appear in the top 20, shows Roccabella as a top choice in their field.
   
5. Website Architecture
   Structuring the website for quick, accessible navigation enhanced user experience and boosted rankings. This approach allowed Google to better identify relevant information, which also supported gains in SoLV.
   
6. Digital PR for Local Links
   Acquiring links from local news sources solidified Roccabella’s reputation, reinforcing their search visibility. As a result, Roccabella achieved leading results across all key metrics: SoLV at 64.20%, ATRP at 5.40, and ARP at 4.15.

Conclusion

This case study demonstrates that commercial keywords with a location modifier can transform a brand’s local visibility. By aligning local relevance, consistent profile management, targeted citations, and digital PR, Roccabella Yachts achieved significant, measurable improvements in search positioning, serving as a strong example of what a focused local search campaign can accomplish for yacht brokers.