six-Month PPC delivers €439,500 from €3.88 clicks
Campaign Highlights
| Metric | Campaign Data | Additional Insights |
|---|---|---|
| Duration | 6 months | Half-year optimization period |
| Average Cost Per Click | €3.88 | Highly competitive CPC for the luxury niche |
| Total Clicks | 7,630 | Significant audience reach and engagement |
| Total Spend | €29,600 | Budget used effectively for lead generation |
| Total Inquiries | 195 | Strong conversion rate of 2.55% |
| Value of Inquiries | €439,500 | 1,385% ROI on campaign spend |
This campaign focused on enhancing visibility and inquiries for a yacht charter brokerage through a tailored Google PPC strategy. Over six months, our team implemented targeted initiatives designed to maximize high-value inquiries while keeping costs aligned with performance goals.
Strategic Insights and Ratios
Cost Per Inquiry: By dividing the total spend by the number of inquiries, we achieved an average cost per inquiry of €151.79. This efficiency underscores the precision of our targeting, ensuring budget allocation directly translated into valuable leads.
Conversion Rate: With 195 inquiries from 7,630 clicks, the campaign realized a strong 2.55% conversion rate—notable for the highly competitive yacht charter niche.
Return on Ad Spend (ROAS): For every euro invested in the campaign, the client generated €14.84 in inquiry value, demonstrating a substantial return on their PPC spend.
Value Per Click: Each click generated an average inquiry value of €57.61, reflecting the effectiveness of ad placements in attracting high-intent users.
High-Value Inquiry Ratio: With €439,500 in inquiries from a €29,600 spend, the inquiries represented a 1,385% increase in potential business compared to the initial investment.
Strategic Breakdown
Data-Driven Keyword Targeting
Our team leveraged deep industry insights and search term analysis to pinpoint the most lucrative keywords. By prioritizing terms with high commercial intent, we maximized the quality of traffic while avoiding generic or low-conversion clicks.
Geo-Specific Campaign Optimization
Given the client’s focus on luxury charters, we designed campaigns tailored to high-net-worth individuals in targeted locations. This geo-specific strategy ensured that ad impressions reached the right audience at the right time.
Compelling Ad Copy and Extensions
By crafting ads emphasizing exclusivity, premium experiences, and time-limited offers, we encouraged click-throughs from users who were ready to inquire. Well-placed extensions—like callouts and site links—enhanced visibility while providing direct pathways to charter listings.
Continuous A/B Testing
Throughout the campaign, we conducted A/B testing across ad creatives, bidding strategies, and landing pages. This iterative approach enabled us to refine performance, ensuring the campaign delivered consistent returns.
Results That Speak
This case demonstrates the power of precision PPC in the yacht brokerage industry. With an average ROAS of 14.84x, our efforts delivered a measurable impact, transforming clicks into inquiries worth nearly half a million euros.
For yacht brokers seeking to amplify their inquiry pipeline while optimizing ad spend, this campaign showcases how a strategic, data-driven approach can generate meaningful returns.
Interested in driving similar results? Contact us today to chart your course toward measurable success.