roi = content + marketing

When paired with search engine optimisation (SEO), content marketing is a proven method of delivering outstanding return on investment (ROI) time after time.

Marketing done through organic search engines is considered more trustworthy than other channels and also better at converting visitors.

We take an approach that is both human-centric and machine learning-driven. To deliver content that is both technically sound and engaging to read.

When content marketing is done correctly, the result is more leads, sales and revenue for your business.

our approach.

search analysis

Google moved beyond only exact keyword matching a long time ago. To rank, your website needs pages that are correctly optimised against the competition within the search results themselves.

content planning

We take all of the findings from the search analysis, and we carefully curate a content publishing plan and timeframe. Each piece of created content dovetails into the whole picture; everything has its place‚Äďand purpose.

create & publish

After approval on the content plan, the seeds of your content marketing efforts can be sown. The content will be crafted to stand the best possible chance of beating out your competition. While the volume of content required will dictate how regularly new articles are published.


Like a fine wine, fully optimised content will get better with age. It could be a few days to a few months before you see fresh content ranking. The level of competition will dictate this. We constantly monitor the situation and make any adjustments required. When the content exceeds expectations, it’s time to double down!

who’s behind the glasses?

Hello, Mathew here! My team and I have been growing content websites for nearly 5 years. Our first portfolio website was started in 2017. The organic search engine traffic is up 2544% in the last year.

Black Plastic Glasses documents the whole portfolio. No fluff. A straight honest showing of what can be done with a strategic approach to SEO.

Also, you can hire me to help you build a content publishing strategy and improve your SEO.