who’s behind the glasses?

My fascination with SEO began when I built my first business on a shoestring budget. I built the website and did all the marketing. But it was the SEO part that I most enjoyed.

Then COVID-19 happened. Yeah, I know, how much did that suck. Unfortunately, I had made the genius decision to launch a travel business 4 months beforehand. Full marks Mathew!

What I didn’t realise at the time is that it inadvertently started my next endeavour. So while the travel industry floundered I got to freelancing my SEO knowledge for clients around the world. And now I welcome you to Black Plastic Glasses.

Mathew Fregona – Managing Director

about black plastic glasses.

We are a small team of SEO experts and content writers focused on helping our clients escape the darkness of whatever lurks beyond the 1st page of Google.

Working remotely from Palma de Mallorca, London, Cape Town and Glasgow. Helping small local businesses grow their online presence.

We specialise in creating web experiences that not only drive traffic to your website but keep that traffic engaged. Resulting in more leads and sales for your business.

So how exactly do we keep your readers engaged? Well, glad you asked. Scroll down to the next section to find out!

all about engaging.

Here’s the thing. A billion other blogs are vying for the limited real estate of Google search.

Being visible requires us to take care of the fancy-schmancy computer crawl bots at Google. Something that we do exceptionally well. But your competition can also play nice to the Google spiders.

It then comes down to content written for the human reading it. The written words and how they evoke emotion in your website visitors is how you can separate your business from the competition and the rest of the search results soup.

We aim to strike this balance between human and machine for our clients. Sort of like Neo in the Matrix. Except we can’t fly. Or plug-in to the matrix. Bummer.