The Blog
Reddit Marketing Playbook
Strategies, case studies, and tactics for e-commerce brands who want real ROI from Reddit — not just clicks.
Reddit Strategy
How AI Tools Like ChatGPT Decide What to Say About Your Brand
ChatGPT didn't make up what it said about your brand. It learned it from somewhere. Here's exactly how LLMs are trained, why Reddit dominates that training data, and what it means for your brand's AI reputation.
Reddit Strategy
How to Get Your Brand Mentioned on Reddit Without Getting Banned
Most brands get shadowbanned or ridiculed on Reddit within their first week. Here's the framework we use to drive consistent, high-converting brand mentions — without triggering Reddit's spam filters or the community.
Reddit Strategy
Reddit's Google and OpenAI Licensing Deals: What They Mean for Your Brand
Reddit signed $60M/year with Google and ~$70M/year with OpenAI to feed their AI systems with Reddit content. Here's what those deals actually mean for how AI tools talk about brands.
Reddit Strategy
Reddit Threads Never Die: How Old Posts Keep Working for Your Brand
A tweet from 2022 is invisible. A Reddit thread from 2022 with 200 upvotes is still being indexed by Google, cited by AI tools, and read by buyers today. Here's why Reddit content is permanent brand infrastructure.
Reddit Strategy
Why ChatGPT Cites Reddit (And When It Doesn't)
ChatGPT retrieves Reddit at massive scale but cites it at just 1.93%. A study of 1.4M prompts reveals exactly how ChatGPT decides which sources get credit — and what that means for your brand.
Reddit Strategy
What Are Google AI Overviews and Why Does Reddit Dominate Them?
Reddit appears in roughly 21% of all Google AI Overviews — more than any other domain. Here's why that happens, and what it means for your brand's visibility in AI-generated search results.