For eCommerce

When AI recommends a product,
make sure it's yours.

Shoppers now ask ChatGPT and Perplexity what to buy before they ever reach Google. BPG shows you whether AI recommends your products — and gets you into the answers where it doesn't.

Start Free → See How It Works

The Shift

Product discovery is moving into the answer box.

Your highest-intent shoppers are starting in AI, not on your product page. Here's what that changes.

The new shelf

AI is the first recommendation

Before a shopper compares prices or reads reviews, they ask an AI engine what to buy. If your product isn't in that answer, you're not even on the shortlist.

The blind spot

You can't see if you're recommended

Your analytics show Google traffic — not whether ChatGPT suggested a competitor to a ready-to-buy shopper this morning.

The compounding risk

Competitors bank the citations

Every week you're absent, the sources AI trusts about your category get more entrenched around the brands that showed up first.

How BPG Helps

Track the answers, then win the sources behind them.

The same track-and-act loop that puts your brand into the buying conversation — measurable from day one.

Step 01

See if AI recommends you.

Set up the buying questions your customers actually ask — 'best cargo liner for a 4Runner,' 'best protein powder for beginners' — and watch which products and sources each engine cites.

Step 02

Get into the threads AI trusts.

When a Reddit thread or review is driving your category's recommendations, submit genuine, human-reviewed content that puts your product naturally into the conversation.

Step 03

Watch your recommendations grow.

Track how often you appear as your submissions take effect, and connect specific actions to movement in the answers that drive sales.

Proven Results

Real ROI from strategic placement.

Real campaigns we've run for eCommerce brands using the same action layer.

E-commerce / Health & Wellness

The Cold Pod

An ice bath manufacturer struggled to reach serious cold therapy practitioners and athletes who were actively researching cold plunge solutions. Rather than volume-based posting, we identified high-intent discussions in targeted communities where genuine customer experiences would naturally appear.

$4,325
Total Sales
9
Comments Placed
10x
ROI
$480+
Revenue/Comment

Results

  • $4,325 in attributed sales from just 9 strategically placed comments
  • $480+ average revenue per comment placement
  • Nearly 10x ROI on $450 monthly investment
  • Targeted Wim Hof method practitioners seeking equipment recommendations
  • Reached CrossFit athletes discussing recovery protocols and Huberman Lab followers

"We positioned their products in front of people already committed to cold therapy, not trying to create demand but capturing existing intent. Each comment appeared as authentic customer experience in discussions where product recommendations were naturally expected."

— Black Plastic Glasses, Campaign Analysis
Strategic Community TargetingAuthentic Voice PlacementHigh-Intent Discussion Identification
E-commerce / Beauty

Tymo Beauty

Tymo Beauty needed to reach beauty enthusiasts actively seeking product recommendations in a market saturated with paid advertising. We identified high-intent beauty discussions where product recommendations from real users would naturally appear.

25.5
Orders Per Post
17.5x
ROI
$1,751
Revenue Per Post
16.7%
Conversion Rate

Results

  • $3,501 in attributed sales (December: $1,695 | January: $1,806)
  • 51 total orders generated from strategic placement
  • 17.5x return on investment — exceptional campaign efficiency
  • 16.7% conversion rate demonstrating high-quality traffic acquisition
  • Consistent month-over-month performance (25–26 orders per month)

"For e-commerce brands, surgical precision in thread selection and authentic voice placement can generate extraordinary returns. When you place your brand in front of people already in buying mode, the ROI speaks for itself."

— Black Plastic Glasses, E-commerce Strategy Team
High-Intent Thread TargetingBeauty Community EngagementAuthentic Customer VoiceProduct Discovery Placement
E-commerce / Marketplace

AliExpress

AliExpress needed to reach Western buyers actively researching affordable product alternatives and deal-hunting opportunities. We deployed strategic comment placement across high-traffic product discussion threads where purchase decisions were being made.

$173
Revenue Per Comment
8.7x
Avg ROI
+25%
MoM Growth
40
Comments Placed

Results

  • $173 average revenue per comment across 40 strategic placements
  • 8.7x average return on investment — exceptional campaign performance
  • 25% month-over-month sales improvement showing consistent growth
  • High-intent targeting in product research and deal-hunting discussions
  • Sustained performance with Western buyers seeking affordable alternatives

"Even for established e-commerce giants like AliExpress, strategic Reddit placement delivers exceptional revenue per comment with consistent month-over-month growth."

— Black Plastic Glasses, E-commerce Growth Team
Product Discussion TargetingHigh-Intent Thread PlacementAuthentic User VoicePurchase Decision Interception
E-commerce

Frog's Run Club

Frog's Run Club sells custom wall art to runners, hikers and cyclists. We use this method internally to drive sales for our own products — these are the real returns we get from Reddit through organically-sounding, strategically placed comments and mentions.

208%
Return on Investment
$41.50
Revenue per Comment
$19.96
Cost per acquisition
1
Posts Placed

Results

  • 25 comments placed across relevant subreddits
  • 22+ confirmed sales from Reddit traffic
  • $1,037+ in tracked revenue
  • Measurable ROI without any fixed tracking infrastructure
  • Proved Reddit audiences still actively research and purchase when approached authentically

"Reddit's value isn't in trackable attribution — it's in reaching people at the exact moment they're researching solutions. The sales happen; we just measure them differently now."

— Black Plastic Glasses, Research Team
Organic Domain MentionsAnalytics TrackingStrategic PlacementAuthentic Customer Voice

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